📋 Media Kit

Rescue Tracker Press & Media Resources

Everything you need to write about, partner with, or feature Rescue Tracker — logos, facts, descriptions, brand guidelines, and media contacts, all in one place.

📬 Contact Press Team Partnership Inquiries

The Facts
Quick-reference company information for journalists, partners, and analysts.
Founded
2024
Headquarters
Louisville, KY
Stage
Early Growth
Company Name
Rescue Tracker, LLC
Website
rescuetracker.org
Industry
Animal Welfare Technology
Founder
David Powell
Platform
Web + Mobile (iOS / Android)
Customers
Animal Rescues, Shelters, Foster Networks
Platform at a Glance
Key metrics that define the Rescue Tracker platform today.
14
Day Free Trial
<10min
To Go Live
8+
Core Features
$0
Setup Cost
Descriptions & Tagline
Use these exact descriptions when writing about Rescue Tracker. Please do not paraphrase our mission statement.

Tagline

Built for rescues. Not prisons.

One-Line Description

Rescue Tracker is the all-in-one management platform built exclusively for animal rescue organizations.

Short Description (50 words)

Rescue Tracker is a purpose-built platform for animal rescue organizations that centralizes animal intake, adoptions, foster management, volunteer coordination, vet records, and donation tracking — all in one place. Designed from day one for rescue workflows, not adapted from legacy shelter software built for correctional facilities.

Full Boilerplate (Press Use)

Rescue Tracker is an animal welfare technology company headquartered in Louisville, Kentucky. Its flagship platform gives animal rescue organizations a single, modern dashboard to manage every animal, adoption application, foster placement, volunteer, vet record, and donation — replacing the patchwork of spreadsheets, group chats, and filing cabinets most rescues still rely on. Rescue Tracker was founded in 2024 by David Powell and is inspired by Trinity, the golden retriever who proved that one animal can change everything. The platform is mobile-responsive, requires no onboarding, and is up and running in under 10 minutes.

Logo & Mark
Use logos exactly as provided. Do not alter colors, proportions, or add effects.
Color Palette
Our official brand colors. Use these when creating content that references or features Rescue Tracker.
Primary Blue
#2563EB
Deep Navy
#070F1C
Surface Navy
#0D1E38
Off-White
#F0F4FF
Accent Blue
#60A5FA
Brand Do's & Don'ts
A few simple rules to keep our brand consistent everywhere it appears.

✅ Do

  • Write "Rescue Tracker" as two words with capital R and T
  • Use our official logos on approved background colors only
  • Reference us as an "animal rescue management platform"
  • Use our provided boilerplate text for press descriptions
  • Credit the platform as "Rescue Tracker (rescuetracker.org)"

✕ Don't

  • Write "RescueTracker", "rescue tracker", or "RT" without context
  • Stretch, recolor, or add effects to the logo
  • Describe us as "shelter software" — we're built for rescues, not shelters
  • Use screenshots of the platform without prior written approval
  • Imply endorsement of third-party products or services by Rescue Tracker
Mission & Inspiration
The reason this platform exists.

Rescue Tracker was born from a simple observation: the hardest-working people in animal welfare — volunteers running rescues out of their living rooms, foster families juggling a dozen animals at once, small organizations saving lives on zero budget — were managing everything on spreadsheets, sticky notes, and group chats.

The most widely-used shelter software in the U.S. was originally designed for correctional facilities and adapted for animals. Rescue Tracker was designed from day one for animal welfare — by people who understand the mission.

The platform is named in memory of Trinity — the golden retriever who proved that one animal can change everything, and whose story inspired a better way to run a rescue.

Press & Partnership Contact
For media inquiries, interview requests, partnership proposals, and asset requests.
🐾

Rescue Tracker Media Team

Response time: within 1–2 business days  ·  All inquiries welcome